Email Requests to Manufacture Floating Logos

Starting in 2006, three years after starting the Floating Logos project, I began receiving periodic emails from agencies and individuals around the world asking me to produce floating signs for them.  Most of these email threads became very awkward very quickly, especially with the language barrier.

I have posted three examples of the seven email requests I have received so far.  My reasons for posting these are not to mock or poke fun at the individuals who were unintentionally “fooled” by my photographs.  For this reason, I have changed the names in the emails and omitted the specific location to protect the innocent.

What interests me about this phenomenon is what it says about our cultural relationship to photographs.  Despite the proliferation of digital media, Photoshop, and consumer-line software for image manipulation, we still want to believe photographs.  Whereas much has been written on photography’s loss of credibility with the advent of digital media, these emails show that people’s faith in photography’s documentary fidelity is still very much alive.

To be clear, the intention behind all my work has never been to trick or fool people into believing what they’re seeing.  Rather, I am asking people to take a closer look at the things they see every day.

South American Advertising Agency, 2007

Matt Siber

The purpose of this e-mail is to introduce you my interest for working together with your project.  At first, I will tell you something about my job in XXXXX, XXXX.  I am just working as parter in a Advertisement Company.  We just made the first 3D ads for MAGAZINES in XXXX, and worked together with American Paper Optics ( USA 3D GLASSES company ).  We work with the most serious companies, like COCA-COLA, MERCEDES BENZ, VISA, PEPSI-COLA, etc..  We are working with ODDCAST ( New York Company ) for making web pages for serious companies too.

I am very interested for making FLOATING LOGOS in XXXXXX, XXXX.

I would like you contact me and tell me any idea for working together for it.

Contact me at :

Or Msn :

Waiting your prompt reply.

Best Regards

Enrique

Hello Enrique,

Thank you for the email and the interest in my photographs.  I’d like to learn more about what you have in mind for Floating Logos in XXXX.  What are your ideas?

Thanks,

Matt

Matt

Thank you by your reply.

My idea is to develop it in XXXX.  Talk with my customers for making it in XXXX.  If you want, you could tell me your idea for develop it in  XXXX.

Waiting your reply.

Best regards

Enrique

I’m sorry, I’m still not sure what you are asking.  Would you like me to make photographs in XXXX?  Would you like to sell my art there?  Please be more specific.

Thanks,

Matt

Matt

Thank you by your reply.  I would like to sell your ART in XXXX. I think that it is a good market for it.  Let me know what you think about this possibility, and which one  is  the minimum requirements for making it here.

Best Regards

Enrique

Hi Enrique,

Thanks for clarifying.  My artwork is normally sold in art galleries and sold to art collectors and major museums. Does your company have an art gallery or corporate collection?  Are you interested in holding an exhibition of my work?  My photographs are already a part of several corporate collections.  Most recently, the XXXX Collection in Mexico City has agreed to purchase one of my Untitled Project pieces.

If your company is in the business of selling art, my pieces are created in limited editions.  The Floating Logos pieces are presented at 30×40 inches and are in editions of five.  They are currently selling for $X,XXX (US) in the United States.  This price might vary for XXXX depending on shipping or customs charges.

I hope this is the information you are looking for.

Matt

Matt

Thank you by your reply.

Our company deal in the ADVERTISEMENT area.  We were thinking to make the FLOATING PHOTOS for ours customers,  like, COCA-COLA, VISA, etc…

Is the FLOATING LOGO a single PHOTO ? How do you take it on the air ?

Try to be more clear about it.

Waiting your reply.

Best Regards

Enrique

I think you are misunderstanding what it is that I do.  I am a gallery artist.  My photographs are intended as critiques of advertising and capitalist culture.  Turning them into advertisements would work against the message of the art.

If you haven’t already, you should check my website.  All my credentials are posted.  I have a Masters of Fine Arts degree in photography and have had major exhibits of my photographs in galleries and museums in The United States and Europe.  My work is in the collections of The Art Institute of Chicago, The Museum of Contemporary Photography, the COFF Collection in San Sebastian, Spain and numerous private collections.  I have received grants and residencies to help me continue my work. I have sold a fair amount of art to corporate collections who hang the work in their corporate offices.  They see it as an investment and as prestige for the company.  They may also view it as inspiration for their employees.

Go to my website and look at the work I have done.  My CV is there and hopefully you’ll have a better understanding of what I do.

Thanks,

Matt

www.siberart.com

Matt

Thank you by your reply again.

It is clear for me, and my intention is the same than you.

I told you before that I have very good contacts in the most serious companies in my country, and I am sure that they would like to buy or make any advertisement with you.

For that, I was thinking that the FLOATING LOGO could be an interested idea for that.

I only asked you, how is the system, because I will show them about your job and the Floating LOGO photos, but I am sure that they will ask me about it.

I must be clear with the customers about it. If I could tell them about your idea, maybe they could like it and buy any work from you.

I only want you tell me about the FLOATING LOGO system.

What the companies need to do for making it ?

Can they put it in any PUBLIC SPACE ?

Is it a simple photo ?

How is the system ?

How many time the LOGO can be on the air ?

Try to help me with your best cooperation, Then I will tell them about it, and maybe they will ask you for it.

Waiting your best cooperation.

Best Regards

Enrique

Designer from Southern Europe, 2008

On May 7, 2008, at 2:53 PM, George wrote:

Dear Siberart

I’m  a Designer, and I wish know if you can make some floating logo for me?

I wish know if you make this type of guerrilla marketing.

Thanks George

Hello George,

Thank you for the email and the interest in my work.

I’m not exactly sure what you are asking but maybe I can help clarify what I do.  I am primarily a “fine art” photographer/artist.  I make limited editions of my prints and sell them to museums and collectors through several different galleries.  I don’t see my work so much as guerrilla marketing as guerrilla art (that may be a stretch).

Are you interested in purchasing one of my pieces or are you asking me to make something specific for you?

Let me know when you have a chance.

Grazie,

Matt

On May 8, 2008, at 4:55 PM, George wrote:

Dear Matt,

Maybe I wrong my question…

I thought that you make the FLOATING LOGO… With float material…

It’s right?

Or do you make only the pictures about it?

If you want to talk in real time to me…Can we meet in msn ok?

thanks

George

Hi George,

I make digitally manipulated photographs that make the signs appear to float in the sky.  I photograph the signs normally and then I use Photoshop to remove the support for the sign. There are poles supporting the sign in the original photograph.

Matt

Dear Matt

Maybe I’ve wrong my searching in the web…

I think that you can make this kind of material:

http://www.repubblica.it/2006/05/gallerie/scienzaetecnologia/loghi-volanti/1.html

This is a real float material…

I need to find Who make this material…

Thanks and excuse me for my mistake

george

Night Club Owner from Scandinavia, 2009

Hi !

How can I get a floating logo for my new nightclub in XXXXXX ? =)

Karl

Hello Karl,

The nearest gallery to you that sells my photographs is Billi Rubin Gallery in Berlin.  You should contact Philip Glaser atemail hidden; JavaScript is required about purchasing a piece for your club.

Thank you for your interest in my work and don’t hesitate to email me again if you have trouble reaching Philip.

Best,

Matt Siber

www.siberart.com

Hi !

I am actually more interested in getting my nightclubs sign to “float” not the actual pictures….

Karl

I’m afraid I can’t help you there.  I’m just a photographic artist.  If I were an engineer who could actually make these signs float, I would be a much wealthier man.

Best,

Matt

hehe, OK !

My misstake =)