FLOATING LOGOS
Inspired
by the proliferation of very tall signs in the American Mid-West, Floating
Logos seeks to draw attention to this often overlooked form of advertising.
Perched atop very tall poles or stanchions, these corporate beacons emit
their message by looming over us in their glowing, plastic perfection.
Elimination of the support structure in the photographs allows the signs
to literally float above the earth. In some cases the ground is purposefully
left out of the image to further emphasize the disconnect between the
corporate symbols and terra firma.
Making the signs appear to float not only draws attention to this type
of signage but also gives them, and the companies that put them there,
an otherworldly quality. References can be drawn to religious iconography,
the supernatural, popular notions of extraterrestrials, or science fiction
films such as Blade Runner. Each of these references refers to something
that can profoundly affect our lives yet is just beyond our control and
comprehension.
The Floating Logos project consists of two series. Series I is the earlier set of images that do not include the ground below the sign. Series II is in the spirit of traditional landscape photography and shows the signs floating in context with the landscape below.
